Sold His Unoriginal Business For $300K After 2.5 Years

Noah Bragg is the founder of Potion, a Notion-based website builder.

According to a recent profile, he sold it last April for $300,000 😎

It all started in Nov 2020 when Noah tweeted…

I’m going to start a new SaaS and build in public starting tomorrow!😃👍🚀

And he did just that. See some of his popular tweets here.

One tweet summarizing the business journey…

I took 2 months to build the MVP.

On day 2 of early access, I got my first customer.

And within the first 3 months of launch I got my first 75 users, which all came from Twitter.

From the aforementioned profile…

Next, Potion got more eyeballs when he launched it on Product Hunt [and got the #1 product of the day.]

😕 But it wasn’t all plain sailing, as Noah notes that he hit…

6 months of plateau in mid 2022.

He broke out of that and…

I built it up to $6,300 MRR.

But I was ready to move to a new challenge and it seemed like it might be a good time to sell Potion and harvest the value I’ve built.

Then…

I ended up selling Potion for $300k! 🎉

I’m really happy with the outcome.

The most interesting thing to me about Noah’s story 👇

Potion wasn’t the first Notion-based website builder. It has plenty of competition from the likes of Super.so, Simple.ink and Feather.so.

Which goes to show that you don’t need to have an original business idea to be successful. There’s often plenty of room for several similar products to succeed in the market.

Simple.ink also ended up selling for 6-figures, and founder Ch Daniel acknowledged…

We weren’t the first Notion website builder.

His advice…

Don’t copy as in steal. But copy and add the things you think you can do better.

You’ll always figure some stuff out you can do better, even if it’s down the line.

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