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Nina Clapperton runs multiple niche websites and shares her revenue numbers online 🤑
Her post from a few months back…
The vast majority of her earnings come from two sites.
Site one appears to be her travel blog, Nina Out and About, easy to find by googling her name.
Nina’s numbers for that site last June 👇
Pageviews: 202k
Age: 6+ years
Affiliates = $21,810.72
Ads = $5,729.10
Courses = $182.00
Total = $27,648.67
Site two is all about SEO and blogging: She Knows SEO
Numbers for June 👇
Pageviews: 11k
Age: 1.5 years
Affiliates = $8,287.91
Coaching/Services = $24,764.00
Courses = $52,254.30
Email Sponsors = $200.00
Total = $85,506.21
Nina believes that her success “is entirely replicable in any niche”…
I showed up. I proved myself and built trust. I connected with my audience and offered them a ton of value. And then I asked for sales later.
Sure, She Knows SEO has only existed for 18 months, but long before that I was showing up in FB groups helping people out – even if it was misguided sometimes cause I thought I knew what I was talking about but I definitely didn’t.
And I kept helping people for free until I felt confident in my skills and had the stats to back them up. Then I monetized it.
🔑 Helping people for free seems to be key…
My audience saw a lot of me as I enacted my “Costco free sample policy” – aka. Letting them try an egg roll before they commit to a box of 800 egg rolls…
I like to help people grow with my free tips so they can 1) see that it works and 2) start earning the $$ to afford my services.
Get a feel for Nina’s free content via Twitter and YouTube 👈
Also, Nina’s story reminds me of that of Anne Moss…