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Nikola Baldikov is the founder of InBound Blogging, which started off as an SEO blog but nowadays is more of an SEO services and link-building agency 🔗
Nikola reveals in a recent interview…
As of today, when my company recently turned one year old, our income is around $20,000 per month.
Sounds like he’s been working on some kind of online business since 2012, having tried selling t-shirts online and then blogging and affiliate marketing.
And it’s been about a year since he transitioned into the agency model 👍
How Nikola landed his first clients…
What I was doing was advertising my business through LinkedIn and so-called word-of-mouth marketing.
I had already built a solid network of contacts, so the news spread quickly, and I was able to reach the right people. My efforts in this regard paid off six months later—we had three new clients…
Although I am a digital marketing expert, ironically, my clients came along more traditional paths. One of our biggest clients, even at the moment, is my previous employer.
🎯 That’s the most reliable way I’ve seen for agencies and freelancers to find clients: tapping their existing network.
Forget about paid ads and the like until you’ve tried that.
Also, you don’t need a lot of clients to make a good income, as Nikola can attest to…
Currently, we have four clients. Around 50% of what we earn from them is distributed to cover operating costs, etc. The other half is our net profit.
💬 Last words from Nikola…
The best advice I can give to hesitant entrepreneurs is to trust their gut. It may sound like a cliché, but it’s true. My intuition led me to the decision to quit my stable job at a major company and embark on my entrepreneurial journey. That was one of my best decisions ever.
My biggest takeaway here: don’t underestimate starting a simple service business.
Nikola tried fancier online business models for years, the kind that promise passive income. But those businesses never really took off for him.
Things finally did take off when Nikola turned to the agency model and started providing SEO services for a handful of clients 😎