$10 Million Writing Business: Nothing Passive About It

💬 Nicolas Cole tweets…

Our portfolio of writing businesses recently crossed $10,000,000 in lifetime sales.

• Ship 30 for 30 [course + community]
• Write With AI [paid newsletter]
• Premium Ghostwriting Academy [course + community]

This is lifetime revenue (combined over the past 3 1/2 years) across our portfolio of writing businesses

Nicolas and his co-founder Dickie Bush started Ship 30 for 30 back in 2021, where you’d join a cohort, write and share your writing for 30 straight days.

In the tweet, Nicolas goes on to share some lessons learned en route to $10 million 💰

Such as…

People drastically underestimate how much work all the above takes…

Over the past ~4 years:

• I have written and re-written our entire Ship 30 curriculum 10+ times…

• I wrote thousands of tweets and Twitter threads to drive traffic…

• I wrote the entire Premium Ghostwriting Academy curriculum (100,000+ words). Then, a year later, I re-wrote the entire thing because hundreds of students had gone through it and we knew how to make it better. Another 100,000+ words…

• And every Black Friday, in a sprint (usually 2-3 weeks), not only did I write an entire new product we could sell, and an upsell order bump product, but I also wrote all the marketing sequences and upsell sequences.

He actually had like 12 bullet points there; I just picked some juicy ones.

All told, Nicolas estimates that he wrote “several million words” in the 3.5 years 🥵

He continues…

Any creator who says, “I make $9 million dollars per month only working 30 minutes per day” is lying for clickbait—and it drives me nuts, because it trains the next generation of entrepreneurs to think this sort of stuff is “easy” when it’s not.

It takes serious work.

Next lesson learned 👇

There’s no such thing as “passive income”…

Like most things in life, but especially when it comes to digital products, the moment you start to ramp down “effort,” revenue goes down with it…

if you want your business to keep generating cash, you need to keep deploying effort.

There’s nothing “passive” about it.

Check the full tweet for lessons on pricing, business models, and more.