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How Really Dumb People Earn $2-3 Million Per Year

💬 Words from Nick Huber, who has made millions from self-storage businesses…

Pick a business where you can win, and choose your competition….

We got in the self-storage business because we said, okay, where are all the really dumb people making money? Where can we be average and still win?

Do you want to go compete against the folks in Silicon Valley with $20 million of venture capital funding and computer science degrees and parents in country clubs?

Or do you want to compete against the person down the street who’s making $2-3 million a year but still has a fax machine on their desk…

All business is hard, but some are easier than others.

Nick is a big advocate of boring, bootstrap-able startups, and has a list of 200+ on his website 👍

Including…

  • Lawn mowing / trimming / landscaping
  • Pest control
  • Firewood delivery
  • Residential Painting
  • Pressure washing / concrete cleaning

Nothing fancy there, but as Nick says, there is likely someone “really dumb” near you earning $2-3 million a year with one of those businesses 🔥

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Updated: August 4, 2025

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