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Nathan Gotch tested 11 keyword research services and lists his top 3 here.
As he was reviewing the reports he received from each service, he noticed that two of them looked eerily similar 🤨
Well, that’s because the UpWork freelancer outsourced the project to the EXACT Fiverr gig I was testing.
What are the chances?
The not-so-cool part is that the UpWork freelancer charged me $75, and the Fiverr gig only costs $10. That means he took a 86% margin.
That strategy by the Upwork freelancer is sometimes referred to as “drop servicing.”
The ethics of it are questionable but no doubt it can be very profitable. You’d basically be marketing and selling the service – pro tip: that’s the hard part! – then outsourcing the fulfillment to low-cost contractors.
Charles Ngo has a solid intro to drop servicing here, calling it “the best business model to start if you’re broke.”
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