Mitchell Moffit – Education and Science YouTuber

How does Mitchell Moffit make money online?

Mitchell Moffit is an education and science YouTuber from Canada. He is the co-creator of the YouTube channel AsapSCIENCE – a channel dedicated to science and answers to weird questions. The other creator of the channel is Gregory Brown.

Here’s one of their most popular videos…

Mitchell and Gregory explain the most unusual, weird, and interesting topics of science. They also make videos on topics such as relationships, money, and psychology. Their videos are widely loved because of the simple explanations and animations.

Mitchell Moffit and Gregory Brown run three YouTube channels together:

1. AsapSCIENCE (9+ million subscribers).
2. Greg and Mitch (830K+ subscribers).
3. Sidenote Podcast (23K+ subscribers).

In 2017, Mitchell  Moffit and Gregory Brown made it to the list of Forbes 30 under 30: Education. They also have a New York Times Bestselling book, AsapSCIENCE: Answers to the World’s Weirdest Questions.

Mitchell Moffit makes money online in the following ways:

• YouTube ad revenue
• Video sponsors (Google, SkinCeuticals, CBC, etc.)
• AsapSCIENCE book sales (via Amazon)
• Music streams (via Apple Music)
• Periodically, branded merchandise is also available at AsapSCIENCE.com

One of the AsapSCIENCE videos – The Periodic Table Song – went viral in 2015. Here is it…

How much money does Mitchell Moffit make?

Mitchell and Gregory’s main channel AsapSCIENCE makes between $2,1oo USD and $34,10o USD per month via YouTube ad revenue as of 2020, according to an estimation from Social Blade.

If we take the midpoint of those figures, it works out to about $18.1K per month on average. That would mean that Mitchell and Gregory make around $217 per year via YouTube ad revenue from AsapSCIENCE.

It’s not clear how the YouTube earnings get distributed among the two creators, Mitchell and Greg. Also, the exact breakdown of Mitchell’s other income sources is not yet clear.

How did Mitchell Moffit get started on YouTube?

Mitchell talks about how he started the YouTube channel with his partner Greg in this interview from 2015… 

The key insights from their YouTube journey:

• Mitchell met Gregory while studying biology at the University of Guelph, Ontario. 
• Later, Mitchell and Greg started the YouTube channel in 2012 under the name AsapSCIENCE.
• The duo says that it is their love for science which led to the creation of the channel.
• Initially, the channel showcased two-minute science lessons explained on a whiteboard. Here’s one of the earliest videos on the channel…

• Within two years after the creation of the YouTube channel, it reached 2+ million subscribers and a total of 100+ million views. 
• As of 2020, the channel has 9+ million subscribers and the fanbase is continuously growing.
• Mitchell and Greg aim to make science simple for everyone and inspire people to understand science in daily life.

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What type of online business does Mitchell have?

Mitchell runs a multifaceted online business. 

According to our framework it can be broken down like this:

• Authority (Level 4)
  Mitchell and Greg primarily run an authority business, as evidenced by their massive following on YouTube.

• Digital Products (Level 4)
  Mitchell and Greg sell a book and music digitally.

• Physical Products (Level 4)
  Their physical book and occasional merch would fit here.

Follow the links above for more info and examples for each type of business.