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Minh Pham is an indie maker from France 🇫🇷 who shared in a recent interview…
I used to work in Finance for 7 years at big banks (JP Morgan, French Investment Bank, etc.) then left everything to learn programming at 42.
Sounds like he started learning to code in 2017.
Then he discovered the no-code tool Bubble.io during COVID, which allowed him to work much faster 🚀
Minh is now a freelance developer specializing in no code.
He also created SEOmatic, a software product that lets you “automate content creation with programmatic SEO and AI” 🤖
About a year after launch, that’s now earning $2000/month.
The backstory 👇
I learned about programmatic SEO by doing programmatic SEO for a freelance client… I’ve learned how to implement it by working with the Head of SEO from a French scale-up company.
We were creating thousands of pages to cover every running events.
And it worked. We were ranking #1 on Google for a lot of long-term keywords with more than 7k pages indexed and +18k visits/month.
He realized this could be a useful software tool for others and built the first version with Bubble in just one month 💪
Then…
I got my first 10 customers by just showing my work and connecting with people I had zero followers back then.
You can see some of the “build in public” tweets Minh used to grow his business via this search.
It took him 5 months to reach $1000 in monthly recurring revenue 📈
Minh’s marketing strategy…
I’m building an SEO-related tool so my strategy is 100% on SEO.
It can be Content Marketing I have a full blog that covers everything about programmatic SEO or programmatic SEO by creating integrations pages, alternative & comparison pages.
I’m dogfooding myself with my own tool, that’s the best way to create a better product!
Another key to growing the business…
I’ve also created multiple lead magnets (programmatic seo course, 50 programmatic seo examples, etc) to capture e-mails.
E-mails list is key when you are starting a business.
Minh’s advice for anyone starting a software as a service business 👇
It takes at least 2 years to run a successful SaaS and start to get tractions.
Build in nocode, you save yourself a year easy.
And just to reiterate: Minh left a career in finance to learn coding and work for himself at age 42.
Now he’s doing well with freelance work and a growing SaaS business.
A lot can change in a few years if you put your mind to it 🧠