Facebook Ads Blueprint From a $10 Million Fitness Brand

Gael Breton recently tweeted…

It’s good to see the niche site world getting into FB ads.. but I think you guys are doing it wrong.

Buying likes will get you the lowest quality audiences.

Take it from a guy who spent almost $40,000 on FB ads in the last 2 months.

Instead, you should build a low-cost info product for your niche ($7-99 depending on the niche) or a Lead magnet that leads to a sales funnel.

Then advertise with conversions as a goal.

He goes on to explain why, and uses the example of Meredith Shirk 👇

Meredith is in the nutrition niche: website + Facebook

She runs ads on Facebook (see her ad library here).

The ads lead to a quiz which leads to a $29 product offer.

Gael explains…

[The product is] not a money maker, it’s just to pay back for the ads (without waiting for months)

Through her ads, she gains followers to her FB page (and Instagram profile)

Not as many as if she advertised for likes, but because the audience is selected for being “action takers”, they tend to engage highly

So now all she has to do is post organic posts to her “highly engaged followers” and they advertise for her, for free by resharing her content.

Meredith’s example is a good one to follow.

She revealed in a 2019 interview that her business had done $10 million in revenue the year before, more than 10x the previous year 🤑…