New Golf Course App Already Earning $3000/Month

Matt Robinson is the guy behind Live Tourney.

It’s basically an app that lets golf courses organize tournaments ⛳️

The app costs $2000 per year, per course.

In a recent interview, Matt reveals…

We launched in early 2023 and are doing around $3k in MRR but growing quickly – we did just over $18k in revenue in January 2024 alone!

💡 Matt loves playing golf and got the idea for the app when…

I started playing in tournaments at my home course and wished that I could see how I was doing during the event instead of having to wait until it was over.

I knew about the industry standard, Golf Genius [starting at $4200/year for public courses].

After talking with the head pro at the course, I learned that they didn’t use it because the product was incredibly expensive and difficult to use.

Other players at the course shared that they had tried using Google Sheets as a live leaderboard in the past, needless to say, that wasn’t a great solution.

Good to keep in mind: whenever you see someone using a spreadsheet as a make-shift solution, you may be looking at a business opportunity.

Maybe you’re using a spreadsheet in this way yourself? 🤔

Matt started building his app in April 2022… 

The first time Live Tourney was tested for a real round of golf was on June 7th, 2022.

He then brought in his friend Henry Face, a salesperson, as co-founder and…

Our first paying customer came in January of 2023… The first few months after “launch” were spent fixing bugs and urgently responding to requests…

We’ve been profitable since Day 1 since it doesn’t cost much to run the business. Outside of one-time fees to start the LLC, our expenses are around $100 per month!

😕 Convincing courses to use the product has been tough…

Regardless of what software (or no software) a course uses, making a change is a big deal and requires a bit of upfront work for them to get everybody on board.

It’s our job to convince them that the experience is better in the long term since we have a better product that is also much more affordable.

And…

Our most successful method for finding new customers is through cold calls and cold emails.

It continues to surprise me how many courses respond positively and take a demo with us.

This doesn’t scale all that quickly, but we’re happy to continue to do things that don’t scale at this stage and grow sustainably.

The app is apparently doing $36K/year in revenue now, so, they likely have 18 courses on board.

One thing I noticed is that you can sign up and try Matt’s software directly whereas competitor Golf Genius requires you to contact them for a demo/quote.

That’s a nice differentiator 👌

(Also, Golf Genius say they have 10K+ customers. At $4200 a pop, they could be doing $40+ million in annual revenue! Lots of potential for a competitor to come in and shake things up.)

🥳 The moment Matt knew he was onto something…

The biggest surprise fan of the product was an 80-year-old man. His wife was the fan because, for the first time, she was able to follow her husband’s round and track his progress on her phone at home.

Matt’s advice for aspiring entrepreneurs…

Just start. Start by doing the first thing you can think of to move the needle on your idea. Pulling that string will unveil what the next few things are and after you continue doing this for days, weeks, months, and years, it’s pretty incredible what can happen.

Figure out the things you need to do to make that first dollar, because that feeling is electric.

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