$1000/Month + Other Benefits From a Small Podcast

Matt Medeiros runs The WP Minute, a weekly podcast that discusses the latest news in WordPress 🎙️

A recent interview with Matt…

• Building WP Minute, a 5-figure side project without a huge audience

5 figures per year… so likely $1000+ per month 🤑

Matt got into WordPress many years ago via old jobs and eventually co-founded the web agency Slocum Studio with his father.

Matt would attend WordPress events but he wasn’t a developer 😕

To make a name for himself in the industry, he started his first podcast, The Matt Report, which he eventually rebranded to The WP Minute…

[That podcast] not only helped drive a lot of business for the studio but it was a massive resume builder and it helped me get all of my jobs since I left my agency job…

I kept doing it and it just kept my name and presence out in the WordPress space.

So when I needed to find a job… the folks that were hiring me, already knew me.

Matt’s podcast never had a ton of listeners.

But he emphasizes that even a small podcast can have huge benefits 👇

You might not be getting sponsors.

You might not have all of the listeners that you want to get.

But just by continuously publishing and putting out content, people know that you’re still there doing this thing.

And they have a huge respect for it.

Sounds like Matt monetizes in a few ways 💰

First there’s the ad revenue from his 16k-subscriber YouTube channel, where he shares WordPress tutorials.

🤝 He also has sponsors…

I have this professional product now and it’s omni-channel.

And you can appear in the newsletter, the YouTube… a la carte, pick where you want to go.

Lastly he has a membership and accepts donations…

If you’re a listener and you just love the work that we’re doing, you can either donate through a digital coffee or join the membership for $79 a year.

And that gets you access to Slack and behind the scenes.

It’s a great networking point for other WordPress businesses.

Could you do something like this in a niche you’re interested in? 🤔

Like Matt says, even if it doesn’t earn you a big income, it can help make a name for yourself and open up other opportunities.

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