He Made $28,910 By Sending One Email

Matt McGarry tweets…

I made $28,910 by sending one email.

It took me 3 hours to write – but 3 years to learn.

That’s often the case with these “overnight” success stories: the person has usually built up a ton of experience (and failure) before they hit a home run.

Matt gained his experience working on other people’s newsletters…

I’ve helped 25+ newsletters add millions of subscribers (The Hustle, Milk Road, Codie Sanchez, Sahil Bloom, & more).

Back to his $28,910 email 💌

Here’s the online version…

• How To Get Newsletter Subscribers From Reddit (For Free)

It’s a recent edition of his newsletter about growing and monetizing a newsletter (meta, I know).

Matt sent it out to 7,625 subscribers.

He’d grown that audience over the previous 6 months 📈

He monetized the email in a few ways…

• Affiliate Marketing ($410)
• Sponsors ($1000)
• CTA to book a coaching call ($2500)
• CTA to hire his agency (“$4k in revenue but will likely result in $25k+”)

Matt says the secret to monetizing a newsletter like this is The Value Ladder…

On each step of the ladder is one of your offers  — and those offers increase in value and price as customers go up from left to right.

Here’s my Value Ladder:

– Free newsletter
– Online courses
– 1on1 coaching calls
– Done-for-you services

As people go up my ladder they get more value, more personal help from me, and they trust me more and more.

This helps me earn more per customer and increase LTV.

If you’re just starting out and don’t have a product or service to sell, Matt advises starting with affiliate marketing, particularly via…

• SparkLoop – get paid to refer subscribers to other newsletters
• Swapstack – sponsorships, ads, referrals

Also from Matt…

• Here are the 25 best newsletter landing pages I’ve ever seen.