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The Webflow Marketplace = $100 Million Opportunity

💬 Matt Espinoza tweets

There’s a $100M opportunity for the person who builds the top apps on the Webflow marketplace.

– Still in beta
– 10M visits a month
– Less than 200 apps

Simply clone the top apps on WordPress then put them on Webflow.

Webflow is a website builder, similar to WordPress.

Check out the Webflow apps marketplace here, and compare to the WordPress plugins directory for inspiration 💡

Someone replied to Matt on X…

There are so much opportunities like this: Salesforce Marketplace, Quickbooks/Xero Marketplace, Stripe too…

Building niche apps for small marketplaces is a HUGE deal

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Updated: March 6, 2025

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