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Mary Southern is the founder of Resume Assassin, a resume writing service 📝
Starting out, Mary didn’t think she had many skills to start a business, and had narrowed down her list of business ideas to…
Fortunately, she decided to give resume writing a go, and one of her first “great decisions” was to reach out to a resume-writing company in her local area (Austin) and ask them for some advice…
The company that I reached out to was willing to set up a phone call and chat… they gave me some great advice and pointed me in the direction of a professional organization created specifically for resume writers and career coaches.
IMO, this is a severely underrated and underutilized tactic when starting a business.
What if you reached out to 5 people who have created a successful business that you’d like to emulate? Even if only one of them agreed to have a quick chat with you, that could be a game changer.
Also of note from Mary’s story: she found her first clients by keeping her prices low. Her packages started at just $100 and some projects would take her 8+ hours to complete 😩
Five years later, having grown her business from $32K per year to $26K+ per month, her prices look like this…
$499 for an entry-level resume, $549 for a mid-level resume, $599 for a leadership resume, $649 for an executive resume, $150 for a cover letter, and $349 for LinkedIn optimization.
Mary mentions that she struggled with confidence when starting out, but she didn’t let that stop her from building a successful business 💪