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Marko Saric
- Co-founder of Plausible Analytics
- $500,000 annual recurring revenue
Plausible describes itself as a “simple and privacy-friendly Google Analytics alternative.”
A lone developer (Uku Täht) started building it in December 2018, and brought on a marketing-focused co-founder (Marko Saric) in March 2020.
Marko recently wrote:
It took us 324 days to reach $400 in monthly recurring revenue (MRR) since we got our first paying subscriber on May 14 2019. Then things got a bit crazy. It took us just nine months to go from $400 to $10k MRR, and now, ten months after the $10k MRR milestone, we’re at $500,000 annual recurring revenue (ARR).
Soon after Marko joined the business, he created “one blog post [that] changed the traction for my startup” 🚀
The post: Why you should stop using Google Analytics on your website
So they basically identified Google Analytics as their enemy and stirred up some controversy. In some circles, this is known as beef marketing.
Would it work well for your business? 🤔
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