17,000 Subscribers, $100K Per Year

@MarketingMax tweets…

People: How’s that little newsletter of yours going?

Me: We just hit 17,000 subscribers and are already at a $100k+/yr run rate with sponsors

His newsletter is called Growth Hacks Weekly and it goes out every Sunday. I couldn’t find an online version to link to, but the format seems to be…

• News and Noteworthy: 9-10 short text snippets, about half of which are ads.
• This Week’s Growth Hack: the bulk of the email, basically a blog post.
• Want More Growth Hacks?: promo for Max’s premium library of growth hacks.
• Last Week’s Valuable Post: linking to a popular social post by Max.

The earliest tweet I found from Max promoting his newsletter was from about a year ago, so it seems he’s mainly built up his audience since then.

But it sounds like he’d been in the growth hacking game for a long time before that, sharpening his saw.