$10k MRR in 18 Months

Tally is a simple form builder created by a couple based in Belgium 🇧🇪

One of the founders – Marie Martens – recently announced that they’d reached $10,000 monthly recurring revenue 📈

Impressive that a 2-person team has done that in such a crowded and competitive niche. Even more impressive that the product is less than 2 years old and born from a crisis…

In 2019, we launched Hotspot, a marketplace for hotels and travel influencers, but when COVID hit we quickly lost half of our clients. A couple of sleepless months later we decided to pivot, and Tally was born.

Back in November when Tally was at $6k MRR, Marie shared that their monthly costs were $526/month.