Discover Your Next Profitable Business Idea
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Marie Dollé argues that in today’s world, “weirdness is no longer feared but leveraged.”
She gives many examples of weird trends and businesses that have found success, such as:
- Dirty Rotten Flowers: sold 300-400 rotten bouquets for Valentine’s Day
- Scam Rappers: getting noticed with lyrics about credit card fraud
- Branded Fruit: printing logos on fruit and veg, $120K/year in revenue
- Maskalike: $30 facemasks that look like your face
Marie offers a theory as to why now is a great time to let your freak flag fly…
This is where we are in 2021. With the exterior constrained and pallid, interior eccentricity is gaining ground. As cyberpunk-infused essayist Douglas Rushkoff reminded us, in a world run by algorithms, weirdness is our best weapon: the inner punks have taken over, and more importantly, they’re taking revenge on the algorithms.
“In a middle school where social media likes are the metric of popularity, the spoilsport is the kid who deletes the app or chooses not to own a phone at all. The spoilsport takes actions that make no sense within the logic of the game. Such abnormal behavior challenges convention, breaks the conspiracy of conformity, and stumps the algorithms. A.I.s and other enforcers of social control can’t follow what they can’t categorize. Weirdness is power, dissolving false binaries and celebrating the full spectrum of possibilities. Eccentricity opens the gray area where mutations develop and innovations are born.”
Here’s a weird website that actually ties in with creative link building…
The site is a URL lengthener service, as opposed to URL shortener services like bitly. It’s just a joke, but according to Ahrefs it has picked up 1600+ backlinks in just a few weeks 🤯
What weird or contrarian ideas could you take a swing at?
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