Tiny Nerdy Website Earning $10,000 Per Month

Lose the Very is a simple website that helps improve your writing 📝

For example, type in something like very happy, hit a button, and it gives you a concise alternative: elated.

The first email from the site’s newsletter gives us a bit of background…

Lose the Very was started in December 2020, after Connor watched a viral YouTube video about how the word ‘very’ is a very lazy word lol.

Connor = Connor Callahan, who was only 20 years old when he launched the site 🚀

I’m guessing this is the YouTube video he’s referring to…

The site is mainly monetized with display ads.

In December 2022, Chase Dimond acquired 50% of the site and tweeted that the revenue was…

Low to mid 4 figures per month

So something like $3000/month at that point 🤑

Then Chase reported that they made some changes…

We added email capture to the website around the time I bought it and now around 5 days later, we’ve collected 1,612 emails.

We’ll collect 5k-10k emails per month.

3 months later Chase tweeted…

Since Dec 23rd, 2022, we’ve:

– Had 657,000 site visits
– Collected 36,982 email addresses
– 3x’ed monthly revenue

So revenue must have been about $9000/month then.

And I suspect it’s well over $10K/month by now 💰

Looks like they’ve boosted monetization via the newsletter, where they promote different products and services (some their own, some affiliate).

At this point you’re probably wondering like I was: where is all their traffic coming from? 🤔

Chase tweeted back in December…

The site gets anywhere from 100,000 to 400,000 visits per month.

That’s very impressive inspiring for such a small site, especially one that few people are likely finding via Google Search 🧐

And it indeed seems that the bulk of their traffic comes via social.

A popular YouTuber named Valkyrae tested out the site on a live stream several months back and a 20-second clip has racked up millions of views 📈…

The site has also had lots of mentions on Reddit and TikTok.

I suspect they’re paying for some of those mentions on TikTok at least.

But much of the attention seems to be organic.

I guess it’s one of those ideas that people like to talk about. And I can imagine grammar nerds linking to the site in passive aggressive comments online 😏

And to think it all began because some 20-year-old dude watched a short video.

Funny how inspiration can strike at any moment ⚡️

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