Liz Eswein – Instagram Entrepreneur

How does Liz Eswein make money online?

Liz Eswein is best known as an Instagram entrepreneur based in New York. She owns the popular Instagram handle @NewYorkCity where she posts everything to do with the city as well as exclusives from brands and behind-the-scenes content.

• @NewYorkCity (1.5 million followers)

Liz, along with her family, also owns a few other key handles on Instagram (which had hundreds of thousands of followers before being hacked) such as:

• @food (84k+  followers)
• @baking (53k+ followers)
• @RealEstate (120k+ followers)

These Instagram accounts are monetized through sponsored posts.

As per her LinkedIn, Liz is also a co-founder of Knowlita, a lifestyle brand and multi-disciplinary creative agency based in New York City. It is primarily known by the moniker New York or Nowhere.

Liz is also an angel investor in Slate Milk (food brand), by CHLOE (plant-based restaurant) and in The Infatuation (food recommendation provider).

How much money does Liz Eswein make?

According to Associated Press, it’s estimated that Liz Eswein makes around $15,000 per Instagram post as of May 2020.

As per The Guardian, Liz Eswein makes $1 for every “like” she receives on a sponsored Instagram post, plus a separate fee based on the number of images she takes…

However, the total amount of money that Liz makes from all of her online activities as well as offline investments remains unclear.

What is Liz Eswein net worth?

According to Associated Press, Liz Eswein’s net worth is estimated to be around $850,000 USD as of May 2020.

How did Liz Eswein get started?

In an April 2020 interview with That Creative Life, Liz went through how she grew her Instagram account. Part of the interview was posted to YouTube…

The key insights from that interview:

• Liz is a New Yorker and a graduate of NYU (B.S. Media, Culture and Communications).
• She nabbed the name @NewYorkCity as her Instagram handle in 2010 after she came across an article in The New York Times “Bits Blog” talking about Instagram.
• At 20k to 30k followers she was convinced by her mom to register top tier business names on the platform and was able to get @food, @baking, @cooking (which was hacked) and @realestate which she calls a “micro network of great names”. She receives a lot of emails from people looking to buy these handles from her.
• She has helped to build social media agencies and sees the value in influencers.

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What kind of online business does Liz have?

Liz runs a multifaceted online business.

According to our framework it can be broken down like this:

• Agency (Level 3)
  This would be Knowlita, an agency which Liz co-founded.
• Authority (Level 4)
  Liz has been called “den mother of Instagram” with over a million followers.
• Investing (Level X)
  Liz has invested in various businesses both online and off.

Follow the links above for more info and examples for each type of business.