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Back in 2019, 21-year-old Ch Daniel and his 15-year-old brother started legitcheck.app.
It’s a service where you pay $20 or more and they tell you if your sneakers/handbag/whatever are authentic or fake.
In the past 12 months the business has earned them more than $200,000 💰
Even more impressive when you consider that English isn’t their first language and their main deliverable is a custom-written note to each customer.
I especially love the part where Ch breaks down where they got lucky 🤞 and how they capitalized on that luck.
For example…
We got lucky with: Traffic kept growing while I didn’t do anything. I struck an SEO goldmine without even knowing SEO
What we did with that luck: I learned SEO, established our position, built moats to make sure we keep those #1 positions for ‘fake vs real [name of item]’ searches