His 77-Page PDF = $90,000 This Year

His 77-Page PDF = $90,000 This Year

Kyle Asay is VP at MongoDB.

He also teaches sales skills via digital products and runs Sales Introverts, which earns him $20,000/month 💰

He recently tweeted…

My most popular product is a 77-page PDF.

It brought in over $90,000 this year and led to 10s of thousands more in upsell revenue.

The product he’s referring to is Hit My Quota, which he describes as…

Frameworks that can transform you from bottom of the sales floor to #1 AE [Account Executive] in your company

(yes, even in a recession)

How he created it 👇

I looked at:

– Trainings I had given
– Questions I frequently answered
– Fundamentals I had used to create success

There was a lot of crossover in these three categories.

I created “mini-frameworks” off of those areas.

Then…

I shared the mini-frameworks with my small (but growing) LinkedIn audience.

Then, I documented the mini-frameworks that earned the most positive feedback.

So he used his LinkedIn as a testing ground, sharing bits and pieces and seeing what resonated with his audience 👂

(I bet sharing such material also helped grow his audience)

Later…

I took the top mini-frameworks and organized them into an eBook.

Only 77 pages, but 77 pages of my most proven, actionable, and replicable sales insights.

Initially, Kyle expected the product to earn around $10,000, enough to cover his expenses with some extra spending money.

But the PDF – which sells for $97 a pop – has instead become…

the pillar of a $20k/month internet business I can run while working full-time.

Simple business, real earnings.

And sure, Kyle sounds like a seasoned sales professional with lots of great info to share.

But you could replicate his approach without much experience in your field 👍

For example, as a freelancer with 2-3 years of experience, you could share all you’ve learned that you wish you knew starting out.

Test out your nuggets on social media, build an audience and learn what content is most helpful.

Then package your best tips into a PDF like Kyle did 📝

You probably won’t earn $20k/month doing this, but it could easily bring in a few $100 per month in passive income, especially if you keep building your audience.

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