The $500K Productivity Course

Back in 2015, Khe Hy quit his high-level job in Wall Street and took off traveling with his wife and toddler, trying to figure out what he wanted to do next.

He’d started a newsletter a few months earlier, recommending some interesting articles to 36 friends 💌

As that newsletter slowly grew, Khe began including stories from his life and travels. After a few months, some of his subscribers were asking him to coach them. Coaching became a way for Khe to pay the bills and keep doing his own thing. As his audience continued to grow, he booked speaking gigs and launched a podcast.

Then, with tens of thousands of people on his email list, Khe launched a productivity course that focused heavily on Notion. That course has gone through several iterations and earned Khe more than $500k in the last 18 months 💰

Note how Khe’s business evolved over the years: he didn’t start out creating a course and then trying to find an audience to sell to.

Instead, he built up his newsletter over time, first monetized with a simple service business (coaching), and only went to the trouble of creating a course once he had a big and engaged enough audience to ensure it would be successful.