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5 Strategies for Idea Generation

Kevin Conti explains five strategies for coming up with business ideas…

  1. Scratching Your Itch
  2. Audience-Driven
  3. Audience-First
  4. Agency-Driven
  5. Market-Driven

Some nice real-world examples in there, and I like the distinction between 2 and 3…

Audience-Driven approach requires you to already have an audience, but Audience-First starts from zero.

Related: 47 ways to come up with a business idea

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Updated: March 7, 2025

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