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Katy makes money online in many ways.
In an April 2020 video on her YouTube channel, she listed out eight different income streams:
The eight:
Katy considers the first four in that list to be”influencer” income streams, while the latter four are freelance. She says 60-70% of her income comes from the first group.
Also, since publishing that video Katy has also built up another significant income stream via Patreon.
I couldn’t find reliable info on how much she earns in total, but an October 2019 article from Business Insider reports that Katy charges between $2400 and $5000 for a sponsored post on her Instagram.
According to Business Insider, Katy started her online journey on YouTube when she was a young teenager:
Here’s the earliest video on Katy’s YouTube channel where she appears on camera, from June 2010:
Katy has been on Instagram since at least 2013.
Katy runs a multifaceted online business.
According to our framework it can be broken down like this:
Follow the links above for more info and examples for each type of business.