6 Figures In 1 Day Teaching Excel

That’s 27-year-old Kat Norton, recently interviewed by The Verge.

Kat’s online success story is one of the most remarkable I’ve seen 🤯

In brief:

• She started in June 2020
• Pretty much just Kat and a virtual assistant
• Her main marketing channels are TikTok (657k followers) and Instagram (528k)
• “I was actually incredibly shy and had a lot of anxiety before starting this project.”
• Started creating content from her childhood bedroom.
• She monetizes with paid Excel courses (main course sales page)
• Hit 6 figures within 6 months, while still working a day job.
• Recently had her first 6-figure day.
• “if I’m not launching courses, I work maybe 15 hours a week.”

IMO, one of the keys to Kat’s success is combining an old and boring topic with a modern marketing approach. Excel has been around since 1987, several years before Kat was even born.

She took that boring topic and created fun and engaging content for it…

I ended up putting out a few videos, one per day. The fourth video hit 100,000 views… Within three weeks I went viral on a whole other scale. I looked at my phone to see that one of my videos hit 3.6 million views. I had 100,000 followers on TikTok.

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