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$40K/Month Content Shop

Kat McKinnon
  • Kat McKinnon

  • Founder of CopySmiths
  • $40,000 monthly revenue from content agency

That’s CopySmiths 👈

Kat McKinnon spent 20 years running an ecommerce agency, but then

… in 2019 I noticed something wild was happening with a handful of client blogs we had created.

In one blog, organic traffic blew up from 800 to 150,000+ unique views per month, over 15 months. And for another client, we added $250,000 to their monthly online sales in 6 months, solely from their blog traffic.

So Kat shut down her ecom agency and started a content agency instead, which has grown to $40,000/month in ~2 years 🚀

Here’s one of the first articles her agency produced, for a client that makes pens: 35 Handwriting Styles We Wish We Had

According to Kat, that article “continues to bring in $10,000s in revenue” for the client.

Regarding the success of CopySmiths, Kat writes

It wouldn’t have been possible if I hadn’t read a particular book that utterly changed my business life.

That book is Work The System by Sam Carpenter 📗

You can get it for a few bucks on Kindle or read/listen to it for free with a 60-day trial of Scribd.

BiggerPockets also has a good podcast episode about the book…

Updated: July 20, 2024

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