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Good Surfer on a Bad Wave

A framework from Justin Jackson of Transistor.fm ($1m+ in ARR) 🏄

The founder is the surfer. The product is the surfboard. The market is the wave. The wave matters most. A good surfer on a bad wave is screwed. Hence it makes a ton of sense to focus on finding a great wave.

That’s via a recent article by Jakob Greenfeld.

A few sites to help you find the next wave…

Also from Jakob, a poll on Twitter with a clear winner 👇

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Updated: March 7, 2025

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