$2.5 Million Per Year Fitness App with Zero Employees

Joseph Mambwe is the founder of GymStreak 💪

That’s a fitness app that uses AI to create personalized workout plans based on your fitness goals and preferences. The idea is to build a streak and keep it going as long as possible.

Joseph grew up in rural Zambia 🇿🇲 before his family immigrated to the UK when he was 12. He struggled academically at first but managed to graduate at the top of his high school class.

His obsession with fitness started after school, which sparked the idea for GymStreak 💡

Joseph wasn’t much of a coder but he still built the initial version of the app back in 2012…

The simpler version of GymStreak was essentially just a catalog of exercises, with 2D images.

In 2018 he decided to level up his coding skills and turn GymStreak into a better app.

In a recent interview, Joseph revealed that Facebook and TikTok ads have been the most effective acquisition channels for him 🤑

He had to figure out a way to run profitable ads without burning cash…

The key for us being able to grow so quickly with paid ads with no funding was being able to bring that payback period to day 0, meaning through a combination of high creative production, onboarding, offers and smart pricing we are able to return all ad spend on the day we spent it, and actually at present, we are turning about ~1.5x on ad spend on day 0.

So for example let’s say I spend $100 today, I will return ~$150 in new revenue without any renewals or trial conversions

Now, after 5 years GymStreak still has zero employees and is doing $2.5 million in annual revenue. (The app is free with premium upgrades.)

And Joseph is confident GymStreak can hit $15-20 million in annual revenue within a few years 🤯

A recent tweet from Joseph…

10 years ago today, I started my first company in my second year of uni and I’ve somehow kept it alive for a decade, wild. And after my run today, I will have hit 1000 days straight of running everyday. If there is something I’ve learnt about myself, it is that I don’t quit easily.

Imagine if you were to work at something for 1000+ days in a row.

Odds are, you’d see some good results 👍