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Joseph Clements
- Founder of Smoked BBQ Source
- $100,000 monthly revenue
SmokedBBQSource.com doesn’t look particularly impressive, but according to this interview it was earning $100,000/month as of a year ago 🤑
Sounds like 75% of the revenue comes from affiliate marketing, and the other 25% from display ads.
Joseph Clements started the site in 2016 from New Zealand 🇳🇿 and didn’t consider himself a barbecue expert at all in the beginning…
Because I wasn’t an expert, I made the decision early on to position myself as an amateur trying to get better. So a lot of the early articles would be about something I was just learning, and I would essentially research the topic and document everything I could find…
I put a lot of effort into gathering quotes and opinions from reliable sources, and combining a lot of info into a single easy to read piece.
This strategy still seems to work well.
For example, a few months ago I didn’t know much about Amazon FBA. But after spending 120+ hours researching the topic, investigating a bunch of courses and writing up my findings, my content already ranks #5 on Google for the term best Amazon FBA course 😎
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