The Most Genuine YouTuber Earns ~$10K/Month

His name is John Jurasek, better known as ReviewBrah…

With an unusual appearance and always dressed in a suit, John mainly reviews fast food items 🍔 on his YouTube channel, The Report of The Week.

His first ever video – as a 13-year-old back in 2011 – was a review of different energy drinks…

By 2016 he was apparently earning $1800 per month via YouTube…

John, a part-time college student who lives with his parents, supports himself with YouTube ad revenue and donations to his Patreon page. He estimates that he makes around $1,500 a month from ads and around $300 in donations.

He only had about 100,000 subscribers on YouTube at that time.

As of this writing, he has 2.75 million 📈

I’ve seen estimates that he could now be earning as much as $20,000 per month.

But as John said in a 2019 article…

A common misconception viewers have of all YouTubers with over a million subscribers is that they are all wealthy; when, in reality, it could be quite the opposite… YouTube, as a platform, does not equate to any form of job security since ad rates and promotion across the platform fluctuate constantly.

However, I think $10,000 per month is a good, conservative estimate for John’s income 💰

His main channel is 25x bigger now than it was in 2016 – back when he was earning $1800/month – he has 650+ active patrons, and he’s grown his podcast channel to 90k subscribers.

You can also see from his video descriptions that he’s monetizing via…

• Merch
• PayPal donations
• An Amazon Influencer store

(Curiously, he doesn’t have any sponsors on his main channel. Adding those would easily give him an extra few $1000/month in revenue, IMO.)

While researching all the above I kept coming across people gushing about how genuine / wholesome / endearing John is 🥰

A few years back, Sam Leach wrote a thoughtful article on this topic.

An excerpt…

In addition to food reviews, Reviewbrah has also been known to dip into more personal subjects at times, particularly with a focus on mental health. His openness regarding his own struggles feels different than other YouTubers. Reviewbrah, whose entire gig is being genuine, is able to provide a sort of gravity that is simply impossible with a channel devoted to being outrageous.

A few of John’s videos that give you a good feel for that…

• My Average Day 2020 (Raw Video)…

• How I Get Through A Bad Day…

• I React to Mean Comments…

He also gets plenty of supportive comments, like this one on that last video…

Sweet boy, you are the most wonderful channel on YouTube! You really genuinely are such an inspiration to all to be well mannered, well spoken, and you’re always so well dressed. You have the loveliest skin tone, your eyes are stunning, and your cheekbones could cut glass. You couldn’t be better in any possible way! Please continue always being yourself. ❤️

I love John’s story because he’s about as different as you can get from the typical YouTuber. His style and approach is totally unique, and embracing his quirkiness has led him to financial success and significant cultural impact 💪

John once said that his advice for aspiring YouTubers was to find what makes them unique, and noted…

For me it was the suits.

What might it be for you?