$1.3 Million Company at 21 Years Old

That’s Joe Binder, as profiled here 👈

Joe’s company “helps CEOs and founders build their personal brands on social media.”

He started off freelance and now has an agency with 16 employees.

When I see stories like this, I’m always curious to hear how they landed their first client.

Here’s how it happened for Joe…

to get my first client, I offered to run a free campaign. I would produce content for them for a month for free on the condition that if they were happy with it, they would give me a testimonial that I could use publicly.

Joe did the work, got a glowing testimonial, leveraged that into more free campaigns + testimonials, then eventually his first paying client 😎