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Jimmy Daly
- Founder of Superpath
- $500,000 annual revenue
Superpath.co describes itself as a Slack community for content marketers.
But it’s actually a fascinating business that runs on $500/month no-code tools and pulls in $500,000 in annual revenue 💰
In a recent interview, founder Jimmy Daly says he started Superpath in 2020 and they monetize in 4 ways…
- Job board: companies pay to post jobs
- Paid community membership
- Selling ads in their newsletter and community
- Marketplace: “we match companies with vetted content creators and take a cut of the payments”
Jimmy built his business to serve content marketers, but I suspect you could do similar for many other professions.
The key for Jimmy was to build an audience first…
Before going into this, I had an audience of 4k subscribers on my newsletter and between 5-6k Twitter followers. I had spent ten years in content marketing, and written hundreds of articles. I had a reputation in the content world, and that helped Superpath get going.