$500K Content Marketing Biz

Superpath.co describes itself as a Slack community for content marketers.

But it’s actually a fascinating business that runs on $500/month no-code tools and pulls in $500,000 in annual revenue 💰

In a recent interview, founder Jimmy Daly says he started Superpath in 2020 and they monetize in 4 ways…

• Job board: companies pay to post jobs
• Paid community membership
• Selling ads in their newsletter and community
• Marketplace: “we match companies with vetted content creators and take a cut of the payments”

Jimmy built his business to serve content marketers, but I suspect you could do similar for many other professions. 

The key for Jimmy was to build an audience first…

Before going into this, I had an audience of 4k subscribers on my newsletter and between 5-6k Twitter followers. I had spent ten years in content marketing, and written hundreds of articles. I had a reputation in the content world, and that helped Superpath get going.