This Boring Quiz Site Earns $1+ Million Per Year

@staticmaker1 tweets 👇

“boring” quiz playing website.

founded by two brothers.

generates 2 million page views per day!

monetization via premium membership and display ads.

estimated revenue $1.6 million a year.

The site is called JetPunk, started by brothers John and Daniel Hostetler back in 2008 🚀

According to Wikipedia…

The website was originally a travel agency-like website and its purpose was to search for airline flights, and afterwards the creators added a search feature for hotels.

By September 2008, the website began to display quizzes, beginning with a quiz that required one to name all 196 countries of the world.

By the end of the year, the quizzes began branching out into other genres.

In 2009, the website’s design had changed, and JetPunk had its first major change in the beginning of 2011 when it allowed users to create their own quizzes.

The quizzes became the primary feature and the JetPunk fish was introduced as the website’s logo.

Sounds like John and Daniel saw visitors engaging with the quizzes and doubled down on that feature 💪

The site now features quizzes like…

• Countries of the World Quiz
• World Capitals Quiz
• U.S. Presidents Quiz
• NBA Teams Quiz

Back to the original tweet, and the site is estimated to be earning $1.6 million per year from display ads 🤑

I ran the numbers myself via the Google AdSense calculator and came up with earnings of $94,000 per month or $1.1 million per year.

Either way, that’s amazing for such a “boring” quiz site.

Note that JetPunk does also have a merch store and offers an ad-free experience for $20/year, so probably bumps up the revenue 📈

Probably the biggest reason for their success though is time: they’ve been around since 2008 and have built up strong SEO over the years.

But this got me thinking about Tim Bennetto and all the traffic he generates to his site via simple free tools…

• 300K Monthly Visits From Free Tools

You could try this with quizzes instead of tools, create a few specific to your niche with the help of ChatGPT, pop them on your site and see what happens 🧐

Or perhaps you could offer this as a service, build SEO-optimized quizzes for client sites to help them get more leads.

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