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Jen Miller writes:
See that dip in 2017? My big success this year started when I realized my business was in trouble, and I started marketing the heck out of myself. In 2018, I sent more than 500 letters of introduction (LOIs). More than 500! For 2019, 19 clients came from LOIs.
Here’s a good resource about LOIs she points to: 7 Steps to Reaching out to Potential Clients Using Letters of Introduction