$50K/Month Helping Indians Brag

Lokal App describes itself as “a platform for news, jobs and classifieds for more than 500M native language speaking Indians” 🇮🇳

Co-founder Jani posted on Twitter that the app is now earning $50k/month and growing 25% each month.

Their key monetization insight:

Indian communities are very different from any other community in the world. We love to brag! Causes of celebrations are many and those celebrations are worthy to be shared with all. Family members often wish their relative coming from the US on an advert in the local newspaper

Lokal has convinced many of their users to brag and celebrate via their app instead of the local newspaper.

Our users are paying about INR 2000 -5000 Rs to wish their friends/family members and show this to thousands in their town on the Lokal app.

That’s $27 to $70 a pop.

Think about the people who live in your area. What unique thing do they love to do? How can you help them do that faster / easier / cheaper / better? 🤔

Get 10 more business ideas in your inbox each week