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$420K/Year Anonymous Newsletter

Jack Kerouac
  • Jack Kerouac (pseudonym)

  • Founder of Alpha Letter
  • $420,000 annual newsletter revenue

As the world grows more privacy-conscious, I love finding examples of people earning big money online anonymously.

That’s the case with the founder of the Alpha Letter newsletter.

He recently shared his journey on Starter Story, detailing how he went from pretty much $0 a couple of years ago to $35,000/month today 🚀

TL;DR – he capitalized on the WallStreetBets fiasco in 2020 to quickly gain 150,000 followers on Twitter, then leveraged that into 20,000 newsletter subscribers.

The newsletter is monetized in two primary ways…

I write a free newsletter at least once or twice per week, depending on if I can sell ads, and then write a paid version for paying subscribers 2-4x per month.

He charges $1200 to 2000 per ad placement in the free newsletter that goes out to 80,000+ subscribers. And then the 1400+ paying subscribers are charged $20/month.

Updated: July 20, 2024

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