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Hugo Posnic was crazy/brave enough to create a link shortener (URLR) back in 2019, going up against the likes of massive established players like bit.ly.
He’s since grown it to €615 monthly recurring revenue – not a massive success but it looks to be gaining traction 📈 and his approach is interesting.
The main thing he did was focus on regional SEO, eventually making his site the #1-ranked URL shortener on Google in his country (France) 🇫🇷
If you’re also in competition with some big players, it’s probably impossible to outrank them in the biggest markets, but with a bit of work you might be able to outrank them in a smaller country or region.