This Mental Health Blog Earns $3000/Month

Hugo Huijer started Tracking Happiness back in 2017.

He now earns $3000/month from it 🤑

We generate most of our revenue from display ads, but I’m constantly trying to diversify this. Most recently, we’ve launched our first digital course, which is the first step in diversifying into an income stream we have 100% control over.

Hugo’s background is in “offshore engineering,” and mental health stuff was just a personal interest. He started his blog to share what was working for him.

😔 Not many people read his posts initially…

For more than a year, I wrote about whatever I thought was interesting. This resulted in (literally) over a hundred articles. These articles were not targeted, unoptimized, and didn’t answer any questions someone might have. And therefore, there was no traffic.

Same for me when I started blogging way back. I wrote about whatever I wanted – mainly travel, productivity, lifestyle design – but I struggled to build an audience.

What changed for me was the same thing that changed for Hugo…

Only when I learned the basics of SEO and keyword research did I see Tracking Happiness as a business (as opposed to just a hobby).

Check out the top 3 pages on Tracking Happiness (according to Ahrefs) and you can see how they are monetized with Mediavine display ads 👇

• What Is Your Purpose In Life? (Real Examples Of Others)
• What is Your Why? (5 Real Examples to Help You Find Yours)
• 7 Examples of Self-Awareness (and Why It’s so Important)

The cool thing about monetizing with display ads – as opposed to affiliate marketing – is that you’re not limited to targeting keywords with strong buyer intent. 

You can write about any topic in your niche that people are searching for. 

As long as you rank well and get decent traffic, you’ll make some money from site visitors clicking on the ads 🥳