$16K/Month From 2 Websites

Hilary Erickson is a former nurse who started and runs two websites…

• Pulling Curls, about pregnancy and home life.
• The Pregnancy Nurse, also about pregnancy.

In a recent profile she reveals that she earned $193,000 combined from the sites last year 🤑

58% of the revenue comes from Hilary’s own courses and ebooks, most notably her Online Prenatal Class for Couples. 28% comes from display ads and 14% from affiliate marketing.

It’s taken many years for Hilary to build up that revenue. Back in 2015 she earned little more than $2000/month via her online business.

Her monetization strategy has evolved over time… 

At first, I made a good amount with sponsored posts and, later affiliate and ad income. However, now the majority is made through courses.

That’s a common evolution for authority sites: start off monetizing with some combination of display ads and affiliate offers, with an eye to eventually creating and selling your own products.