$250K From His Psychedelics Newsletter in Year 2

Tricycle Day is a newsletter about psychedelics 🍄

According to a recent interview with the founder, Henry Winslow…

• Started in 2023
• $77K revenue the first year
• Invested all that revenue back into the business
• $250k revenue the second year
• Now at 60k subscribers

💰 Main monetization via sponsors…

A single-issue ad buy currently costs around $1,500

And I love this: Henry launched an agency off the back of the newsletter…

Let Go Studio works with clients in the broader psychedelics industry, including retreats, clinics, and coaches, who generally have an ads budget of “at least $5,000 per month.” 

Henry and his team provide full-spectrum Meta advertising services: strategy, campaign asset creation, monitoring, and reporting.

Sounds like he’s also monetizing via a professional directory and a paid community for psychedelics practitioners 🤑

So he picked a niche he was interested in, built an audience via the newsletter, then figured out several ways to monetize.

How about trying this for another niche? 🤔

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