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Blaine and Courtney Toler
- Influencers
- $45,000 estimated revenue in 6 days
Hawk Tuah Girl is a young woman in Tennessee who went viral earlier this month when her late-night street interview was posted online đ€
The Cut names the woman as Hailey Welch and explainsâŠ
In the video, sheâs asked âWhatâs one move in bed that makes a man go crazy every time?â Her response is whatâs made her go viral.
âYou gotta give âem that âhawk tuahâ and spit on that thang,â she exclaimedâŠ
âHawk tuahâ is like, the sound of the guy in the back of an old Western saloon using a spittoon, but sheâs talking about sex.
đ the original video on YouTube, 9:52 mark for the viral momentâŠ
As soon as the video started going viral, a merch company in Tennessee got in contact with Hailey and announced on FacebookâŠ
I have been authorized to sell these hats after a conversation with Haliey. She will be receiving a portion of the profits from sales.
They then posted a photo of the company founder with Hailey đ
A week later, Rolling Stone reportedâŠ
That was 2000 hats sold for at least $33 a pop đ€Ż
But it’s not just the official stuff that’s selling.
Search for “Hawk Tuah merch” on any social platform and you’ll find people trying to sell tshirts, hats, stickers, etc.
Blaine and Courtney Toler might be doing it better than anyone đ
They have ~350k combined followers on Instagram and TikTok.
Looks like they’ve been in the merch game for a while now, and they were quick to jump on the Hawk Tuah trend, announcing a shirt for sale within a couple of days.
Price tag = $30.
Six days later, they revealed they’d sold 1500 of those shirts.
That’s $45,000 revenue đ°
Of course, the party could soon be over since Hailey may end up trademarking her famous phrase.
But it goes to show the power of having an audience and being ready to jump on the latest trend đ