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Guurdoon
- Dating App
- $10,000+ estimated monthly revenue
In Somalia, a new dating app is enjoying great success. But in this conservative Muslim society in the Horn of Africa, Guurdoon isn’t a new Tinder for multiplying conquests: it’s aimed at finding a soulmate to start a family.
Launched in October 2022, the application already has tens of thousands of subscribers, according to its founders.
Check out the app on Google Play.
The article continues…
Rahma Hussein has no regrets about paying the 23,000 Somali shillings (less than one euro on the black currency market) to access the application.
🇸🇴 Some info on Somalia (source)…
Due to its political and financial situation, Somalia is considered one of the least developed countries in the world.
With an average annual income of 430 USD it is one of the low-income countries.
So what we’re dealing with here is a dating app for a conservative Muslim society in one of the poorest countries in the world with a population of only 17 million people.
And it sounds like it’s earning $10,000+ per month within a year of launch 🤯
(“tens of thousands of subscribers” paying €1 each, and I’m assuming that’s a monthly fee)
This kind of story reaffirms my belief that you can build a successful online business pretty much anywhere nowadays.
The key here was identifying and addressing a significant problem in Somali society…
The app was created by the Guryosamo association, founded in 2012 to encourage marriage and help young people wishing to marry but lacking the financial capacity to do so, in this poor country ravaged by civil war…
“Everything society needed has collapsed, including the family, which is its backbone,” explains its director Ahmed Abshir Geedi.
“We have big problems today with marriages. Our young people are rushing to get married and then immediately getting divorced”, he adds.
Meetings with religious leaders, elders, and intellectuals on the subject gave rise to Guurdoon’s idea.
“We understood the need to promote a platform where people of all ages can meet and find each other as partners since our young people are mainly on social networks these days,” he explains.
Is there a problem in your society that you could help solve? 🤔
Could be via an app, a website, a freelance service, whatever.
If nothing springs to mind, start asking the people you interact with locally, see what keeps coming up in conversation.
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