The 89-Year-Old TikTok Superstar

From a 2021 article…

88-year-old Staffordshire man is TikTok’s wealthiest ‘granfluencer’

‘Grandad Joe’ has over four million followers and his videos see him rake in around £134k a year

👴🏻 Joe Allington – aka Grandad Joe – is still going strong on TikTok. He’s now 89 years old and has 6.2 million followers.

He could well be earning £200k a year at this stage ($240k USD) 💰

One of his most popular videos has 52 million views and features him dancing in front of a mirror.

Seems he monetizes with brand sponsorships, like this one for Lipton Ice Tea.

Grandad Joe got started with this video on TikTok back in 2020…

His first ever TikTok video was a sad sight we all saw too much off back at the start of lockdown, where the elder generation were struggling with the empty shelves in the supermarket. This video gained an incredible 42 million views (and counting) and Joe became a smash hit over night – not bad for your first post!

The Guardian has a list of other “granfluencers”

My favorite is 89-year-old @dolly_broadway, who has 2.4 million followers on TikTok. 

She starts off a recent video by saying, “Hey bitches get ready with me to go see my booty call” 😂

(Shout out to Alan Swan’s newsletter Older Not Over for the heads up about these grandparents crushing it on TikTok.)