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Check this in-depth article from Glen Allsopp about how he earned six-figures selling SEO audits 💰
The cheapest detailed audit we ever sold was $4,000, and I believe the most expensive was $8,000. The average was around $5,500 per site. A significant percentage of in-depth audits we sold first started with a $40 video audit.
Glen goes on to lay out his whole playbook, and says it should translate well to other kinds of service-based businesses (email marketing, PPC, social media management, etc.)
From the comments of the article:
I followed your process, launched it today, got my first sale.