16 Companies Dominate Google Search (But You Can Still Beat Them)

📝 An epic report from SEO pro Glen Allsopp…

• How 16 Companies are Dominating the World’s Google Search Results

He writes…

The 16 companies in this report are behind at least 588 individual brands.

Combined, Semrush estimates they pick up around 3.5 billion clicks from Google each month. An average of 5.9 million monthly clicks per site.

If you’re searching Google for a general topic, there’s a good chance you’ll land on one of their sites.

Such as 👇

• Vogue
• Men’s Health
• EatingWell
• Healthline
• The Verge
• Vox
• Etc.

Glen shares lots of specifics on how these brands operate, how they do SEO, branding, design, affiliate marketing and more.

They operate in niches like Tech, Health, News & Media, Food, Finance, Business, Gaming 👀

Glen writes…

If it’s not a broad top-level niche category like Sports or Tech, they don’t seem to have as much interest in building out a site to cover it.

So there are still opportunities there for small sites focused on a subcategory of a particular niche 👍

At the end of Glen’s report, he notes the kind of niches the big boys aren’t dominating…

There are countless specific sports, industries and hobbies they don’t cover all that well.

Fishing. Fish keeping. Motorbike riding. Tennis. Sewing. Audiophiles (far beyond the ‘best headphones’ kind of query). Snowboarding. RC racing. Board games. Off-roading. Books. Coffee. Survival equipment. Horse riding. Hiking. Beard care.

There are lots more, but I think you get the idea.

That said…

If you want to go and compete with the digital goliaths in Google then please don’t let this report stop you. If you want to create the next big tech / sports / health site and you have a real passion for that, then you have my full backing.

I know it’s meta to say this but I proudly write about topics (link building, keyword research, etc) where hugely profitable companies, who have teams of writers and designers, are covering the same thing.

In other words, Glen himself proves that it’s possible for a small independent site to compete with industry giants 💪

Last words…

These 16 companies, and those like them, don’t rank in every niche. Don’t always grow their sites. Don’t always take over the top results.

There will always be opportunities available if a bigger slice of the pie is your aim.

And if it’s your goal, who knows…you might be the next independent site they look to acquire.

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