Sold His Site For $102,000 After 2 Years

Georgi Todorov is the founder of Thrive My Way, a blog that teaches digital marketing and how to make money online 💰

Per a recent profile, Georgi started the site in 2021 and grew it to 300,000 visitors per month, then sold it two years later for $102,000.

It wasn’t his first experience with SEO…

Georgi worked in digital marketing and link building as a freelancer, plus a one-year stint at Semrush.

The time at Semrush was a valuable experience for Georgi, but wanting to build something of his own, he left to pursue his own business.

😮‍💨 Building a profitable content site from scratch can take years, so to kickstart things…

Georgi invested $50,000 of his own money into the business. He did extensive keyword research and created a content strategy for the site… Then, he hired freelance writers to create hundreds of articles from the drafts.

After the articles were written, virtual assistants optimized them for search engines by following a simple checklist and documentation that Georgi created.

Sounds like he spent a lot of that $50,000 hiring help and possibly building links 🔗

Come 2023…

With the traffic still growing, Georgi decided to sell the website. He wanted to cash out and start something new…

After talking with a representative from Flippa… Georgi decided to list it there. The Flippa listing generated interest from more than 200 potential buyers and concluded with a sale for $102,000.

📝 An article on Flippa reveals…

The website sold for $102K at a 2.2x annual profit multiple

So that means it was earning a profit of about $46,000 per year (almost $4000/month) at the time of sale 🤑

More on monetization…

Initially, Thrive My Way was monetized with display ads. But later Georgi used affiliate marketing, sponsored content, and an online course to increase and diversify revenue.

So Georgi probably earned another $50k or so while running the site (he probably earned very little the first year).

Subtracting his investment and adding the sale proceeds, it sounds like he ended up $100,000 in the green after 2 years of work.

Pretty good 👍

And that’s probably the best-case outcome when building a niche site these days – at least in the short term – even if you’re bringing some valuable skills and experience to the table as Georgi did.

Sounds like Georgi lost interest in Thrive My Way, but financially he likely would have been better off to keep the site and continue growing it.

Because the mega niche site success stories usually happen after several years, not two.

Last thing from Georgi 👇

When asked about the recent Google updates and their effect on web publishers, he replied…

Now, I would take a different approach and diversify traffic sources.