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A paywalled August 2021 article at thetimes.co.uk…
That side hustle is turning a field into a fenced-off area for dog walking 🐶
An example of such a business in Ireland: Woofwalks Cobh
📰 From the Times article…
There are an estimated 600 dog-walking fields in the UK… with ten being created every week, according to Hannah James, the founder of the listings website British Dog Fields. She says farmers can earn an extra £20,000 to £30,000 a year per field.
That’s about $25,000 to $38,000 USD.
And again, that’s per field 🤯
Another article from 2020 quotes a farmer in the UK…
We had 1ha of land near the town that was very poor and sat really wet, so we hardly made use of it…
After transforming it into a “secure dog exercise area”…
We couldn’t believe the response. It has transformed the least profitable field on our farm into the most profitable, by far.
🤔 Thinking about this from a digital marketing angle, there could be an opportunity to partner with farmers and handle the online side of things: website, booking system, managing listings, social media marketing, etc.
Listing sites for this industry are also interesting.
In the UK, there’s the aforementioned British Dog Fields and the competing Dog Walking Fields.
Best I can tell, neither of them charge a listing fee, but the former does offer a consultancy service and sells ads 🤑
Looks like the UK market is pretty mature already, but there might still be plenty of opportunities in this industry in other countries.
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