$3,300/Month in a Tiny Niche Down Under

Emma Todd is the founder of My RIG Adventures, a website about “all things caravanning, camping and road tripping Australia” 🇦🇺

In a recent interview, she shares…

MY RIG Adventures is averaging 130,000 page views per month, earning over $5,000 AUD [$3,298 USD] a month.

She monetizes via display ads, affiliate offers and digital products 🤑

How Emma got started…

I first created MY RIG Adventures in 2016 as I was packing up my life to hit the road as a full-time nomad with my (now ex) husband and two kids.

Once we hit the road, I blogged about my different experiences, plus some camp reviews and helpful tips for caravanning and living on the road.

And…

I was also sharing our monthly budget stats on Facebook, using a spreadsheet I’d created…

That turned out to be so popular that I put it up for sale on the website, which ended up doing really well. It was at that moment that I realised I could actually make some money out of this, which would help to fund our travels.

I’m guessing 👉 this is the same spreadsheet for sale on her site.

After Covid…

As local travel was popping off, my website kept growing.

Since 2021, I’ve been blogging full-time and working to build the website as much as possible.

Love that it’s a tiny niche, focused on Australia, a country with a population of only 26 million.

💬 Last words from Emma…

My biggest piece of advice for those who are embarking on the blogging journey is that it’s a long game, not a “get rich quick” scheme. 

Once you set up a good foundation and can keep adding more content to your website, you can definitely make a sustainable full-time income out of blogging.

That’s true of pretty much any business. 

If you’re in it for the long run, you have a big competitive advantage 💪