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Efe Helvacı
- Creator of Mantra App
- $15,000 monthly recurring revenue
It’s called Mantra, available for iOS and Android.
The creator – Efe Helvacı from Turkey 🇹🇷 – tells the story of the app via Indie Hackers.
In short:
- Came up with the idea in 2017
- His girlfriend used an affirmation app and he figured he could build a better one
- Was the first app he built by himself
- App was free initially, but got so popular that Efe decided to try monetize with premium subscriptions
- Earned $3500 the first month subscriptions went live
- Hit $15k MRR earlier this year
- Never spent any money on marketing
What I love about Efe’s story is that he started out just trying to improve upon something fairly simple, never expecting that it could turn into a nice little business 📈
Keep an eye out for subpar products and services in your everyday life, and brainstorm how you might improve upon them.
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